Platinum Blonde 10.0
Platinum Blonde 10.0
Platinum Blonde 10.0
Platinum Blonde 10.0
Platinum Blonde 10.0
Platinum Blonde 10.0
Platinum Blonde 10.0

Platinum Blonde 10.0

A natural platinum blonde color with a cool undertone, created especially for those who want a very light hair color. Made with 96.3% natural ingredients and contains no alcohol, ammonia, SLS or parabens.

4.6 - Excellent - Trustpilot

FREE FROM: Ammonia, Parabens, SLS/SLES and Silicone

RESULTS: A beautiful platinum hair color

SCENT: No harsh chemical or ammonia odours


Vegan products

No unwanted chemicals

Developed in Denmark

Our natural permanent hair colors do not contain ammonia, which is traditionally used in permanent hair colors. Ammonia is used to open up the hair shaft, allowing the color to quickly and aggressively set into the hair. The downside of ammonia is that it can dry out your hair and scalp, which can lead to irritation, itching and hair breakage. This leads to dry hair, hair breakage, split ends and some of your short hairs falling out when you brush your hair.

At NATURIGIN, we have chosen not to use ammonia, partly because it is not healthy for your hair, scalp and body, but also because it is incredibly harmful to the environment. Our natural permanent hair dyes color the hair while nourishing and softening the hair. That's because we use argan oil, aloe vera, jojoba oil and shea butter, which are packed with nutrient-rich vitamins and minerals.

Here you can see the effect of a hair colour with and without ammonia.

Ammonia vs no ammonia

Argan oil

Helps restore moisture and soften hair, reducing frizz and dryness. Argan oil is rich in vitamin E, which strengthens hair and promotes hair growth.

Aloe vera

Nourishes and moisturises the scalp, preventing dandruff. Aloe vera maintains the scalp's natural moisture balance, resulting in softer and more manageable hair when styling.

Jojoba oil

A light and non-greasy oil that prevents hair from becoming greasy. Jojoba oil acts as a natural moisturiser for the hair, leaving it soft and shiny.

Shea butter

Protects hair from heat styling and UV rays to preserve hair colour. At the same time, shea butter is soothing if your scalp.

aqua/water, ethanolamine, sodium coco-sulfate, myristyl alcohol, cocamide mipa, cocamide mea, cetearyl alcohol, cocamidopropyl betaine, oleth-20, tetrasodium edta, sodium sulfite, parfum/fragrance, resorcinol, p-phenylenediamine, phenyl methyl pyrazolone, simmondsia chinensis (jojoba) seed oil, propylene glycol, butyrospermum parkii (shea) butter, ascorbic acid, vitis vinifera (grape) seed oil, 2-methylresorcinol, triticum vulgare (wheat) bran extract, 2-amino-4-hydroxyethylaminoanisole sulfate, argania spinosa kernel oil, hydrolyzed soy protein, aloe barbadensis extract, prunus persica (peach) kernel oil, prunus armeniaca (apricot) kernel oil, citrus medica limonum peel extract, citrus grandis (grapefruit) peel oil, citrus aurantium dulcis peel oil

See how to use our hair color

Great results with natural permanent hair color

With NATURIGIN you not only get a beautiful hair color, but also healthy and shiny hair, as all our permanent hair colors are completely free from ammonia, parabens and silicone. Instead of harsh chemicals, we've found the most effective and natural ingredients that provide your hair with nourishing vitamins.

Our unique hair colors combine natural ingredients such as aloe vera, argan oil and shea butter to ensure your hair gets all the nourishment it needs. This ensures that your hair doesn't become dry, but soft and lustrous.

The hair color contains everything you need and comes with a color lock that nourishes and softens your hair. With our hair color, you avoid the harsh ammonia scent, which is not harmful to you or those around you.

What our customers are saying


We are a Danish hair care manufacturer located in the heart of the city of smiles. For 20 years, we have been producing organic hair products with a vision to create transparent and sustainable products that contribute to a cleaner future for both the body and nature.

For the past 20 years, we have supported One Tree Planted, The Danish Cancer Society, Vegan and Asthma Allergy Denmark. Our commitment to these charitable causes reflects our desire to ensure a better and more sustainable beauty future, where all products are more transparent to the consumer.

We are proud of the results we have achieved and we are constantly working to improve our products.

Read our story here

Frequently asked questions

Our permanent hair colors last for 6 to 8 weeks. The durability can vary greatly depending on your hair growth. If you want your hair colour to last as long as possible, we recommend using a colour protecting shampoo and conditioner to help retain your new hair colour.

Yes, you can, as our hair colors are permanent and fully opaque. However, there are some exceptions where our color cannot be used. You should be aware that the outcome of the hair colour is generally affected by the existing color of the hair, and therefore the color can change depending on your starting point. The outcome is also affected by the amount of chemicals, if any, that the previous color contained. We do not recommend using our color on hair that has been dyed with henna. Henna often contains some salts and metals that our colour does not work with.

We therefore recommend that you wait to color your hair until all henna colour is gone. You can also go to a hairdresser if you want a faster solution where you can apply our hair color afterwards.

We always recommend that you perform a patch test with our hair color before applying it to your hair. We can't promise you won't have an allergic reaction, as you may be allergic or sensitive to certain natural ingredients that we have used in the hair color.

We see ourselves as a good alternative if you have had problems with other hair colours that have used a lot of chemicals. Unfortunately, we can't make any promises, as no two people are the same. If you have any questions or concerns about allergic reactions from our hair color, you can always contact us by email.

Hair coloring can lift 2-3 tones. For a good result, it is therefore important to choose a color that stays within this range. If you want to make a more drastic change, such as going from black to a very light blonde, we recommend going to the hairdresser. You can gradually dye your hair lighter so that you can eventually achieve your dream color yourself. However, this will take time, depending on how big of a jump you want.

If you are unsure about the color, please contact us at

One box of hair color contains enough colour for most people's needs, but if you have exceptionally long and thick hair, it's a good idea to use two boxes for one color.

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