Hair dye

Here you'll find all our natural hair colors. We have 20 shades, all made with natural ingredients.

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Natural hair colors

Natural hair colors are colors whose ingredients come from nature. These include plant-based preservatives and colorants that create beautiful and long-lasting hair colors without harmful additives such as ammonia, parabens and SLS. This ensures more lasting hair color.

There are many benefits to using plant-based hair color. For starters, it helps to retain your hair's natural moisture and lipids, which helps with dryness and scalp irritation. Plus, natural hair color uses fewer chemical additives, reducing the risk of allergic reactions.

What makes NATURIGIN hair colors natural?

Our unique hair colors are natural because 96.3% of the ingredients are certified organic or of natural origin. The hair colors are free of ammonia, parabens and silicone, but it is our 12 organic oils and extracts that make our hair colors natural.

The natural extracts and oils are obtained from various organic fruits and plants, including aloe vera, argan, peach and many more. Each ingredient has been carefully selected because each of them has special properties. Together, they help to strengthen, moisturize and shine your hair and stimulate hair growth. This reduces dryness and irritation of the scalp, increases the elasticity of the hair and makes it soft and shiny. The oils of orange, grapefruit and lemon also give your hair a fresh citrus scent. Together, the 12 oils help to color your hair more gently and ensure that your hair gets the best conditions to thrive.

Hair colors without ammonia and parabens

The main advantage of a natural hair color is that it contains no ammonia, parabens or SLS. This makes the hair color gentler, ensuring that the hair is not damaged during the dyeing process. Another reason to avoid these ingredients is that they can have a hormone-disrupting effect.

Ammonia is usually recognized by the unpleasant smell that some hair colors have. It can also cause irritation to the scalp as it draws out the hair's natural moisture. Parabens, on the other hand, are not as easily noticed because they are used as preservatives. They serve only to prevent the growth of bacteria and fungi in hair color, which makes the products easier to produce in large quantities. However, they have no influence on the result of the coloring and are therefore unnecessary for hair color.

Although you can use natural hair colors safely without worrying about ammonia, parabens and SLS, you may still experience allergic reactions to certain natural ingredients. One example of this is citrus fruits, which are used in many hair and skin care products. Therefore, we always recommend reading the ingredients list carefully and doing a patch test before using a new care product.

Permanent hair color does not have to be harmful

We often hear that many people are nervous about using permanent hair color. But you don't have to be. We've made it as easy as possible, whether you're covering gray hair or giving your hair a fresh touch. Our permanent hair colors are designed for at-home use and only take 30 minutes. The result lasts up to 20 shampoos, which is about 6 weeks. If you've had experience with semi-permanent hair color, our permanent hair color works the same way, only with a longer lasting hold.

With permanent hair color, you have the easiest way to cover gray hair. Even if your roots become visible quickly, you can use a root touch-up spray to keep your hair fully covered. The package also includes an all-in-one shampoo and conditioner that cares for and protects your hair after the color has been absorbed. The shampoo ensures that excess color is thoroughly washed out while also providing the hair with plenty of moisture to keep it silky soft.

How do I choose the right color?

When choosing a new hair color, it's important to consider your skin tone. Do you have a warm skin tone? Then shades like golden blonde or copper are the perfect choice. On the other hand, if you have a cool skin tone, ash blonde, dark brown or black can make your eyes sparkle. If you're unsure about your skin tone, we recommend focusing on whether your skin is warm or cool. While it is possible to have neutral skin, most skin leans more towards one side or the other. To determine your skin tone, look at your wrist and find your vein. If it's greenish, you have a warm undertone; if it's purple, you're more on the cool side.

The reason your skin tone is so important when choosing a color is that it creates a connection between your eyes and your skin. For example, if you have a cool skin tone, a very warm color would make you appear paler. Your skin tone therefore acts as a natural frame that determines which colors best suit your appearance. Also consider how much you want to change the tint. The greater the difference to your natural color, the more pronounced the result will be.

If you are unsure, we recommend starting with a color that is close to your natural color to achieve a gentle change. Would you like to learn more about how to choose the right hair color? Try our handy quiz. It only takes two minutes and gives you a recommendation based on your skin tone, eye color and hair type. Still unsure after the quiz? Then feel free to contact us by email or phone – we are happy to help you find your new perfect natural hair color.

If you don't feel that our hair colors are right for you, you can also mix them. In that case, we recommend that you familiarize yourself with the meaning of the numbers for the color. All our permanent colors have a slightly warm tint by nature. If you are unsure about how warm you want your color to be, we always recommend starting with our colors that end in.0.

What do the numbers mean?

On the hair color scale, you will most often find two numbers. The first number describes the brightness of the color, which are referred to as primary shades. These start at 2 and go up to 11, which is the lightest variant in our range. Here is an explanation of the color scale:

2 - Black
3 - Dark brown
4 - Brown
5 - Light brown
6 - Dark blonde
7 - Medium blonde
8 - Blonde
9 - Light blonde
10 - Platinum blonde
11 - Light platinum blonde

In addition to the primary color, there are so-called undertones. Here, the number describes whether the color is warm, cold or neutral.

0 - neutral
1 - ash/cold
2 - violet (ash)/cold
3 - gold/warm
4 - copper/warm
5 - red/warm
6 - very warm copper/warm

Good tips for the first coloration

Before you decide on a permanent hair color, you probably have many questions about our colors and their effects. Here is a brief guide on how to use our permanent colors and achieve a good result.

If this is your first time trying hair coloring at home, we recommend reading our “Hair Color Guide”. The guide contains more detailed information about coloring with our hair colors.

Patch test before using hair color

We always recommend a patch test before you start coloring. This is to ensure that you do not have an allergic reaction to our hair color. To do this, apply a small amount of the mixture behind your ear 48 hours before the first dyeing. If no allergic reactions occur, you can dye your hair without hesitation. For more information on patch test application, see our guide, which covers everything from application to allergies and other tips. The guide is also included in the package.

The result may vary.

The final color result may vary, as your current hair color and condition are crucial. The color on the package therefore does not always show exactly how the result will look on your hair. This is due to the individual pigments, which can cause slight differences in the result. If you are not completely satisfied with the result, we offer a satisfaction guarantee that you can use within 30 days. This allows us to solve possible problems and adjust the result to your expectations.

Lighten your hair

If you are lightening your hair for the first time, we recommend limiting yourself to a maximum of 2 levels. This ensures that the color is absorbed evenly and that your hair does not turn orange. Our goal is a natural result, so the color cannot lighten more than 2 levels because that would require bleaching. If you want to lighten more than 3 levels, we recommend doing it in several steps. Start with a lightening of 2 levels and repeat the process step by step to achieve a beautiful, light hair color. If your hair turns orange during coloring, it is probably because the pitch was set too high. Patience is therefore the key to a beautiful and natural color.

Color your hair darker

If you want a darker color, we recommend choosing a color that is a maximum of 3 levels darker than your current hair color. Darker is generally easier to color, so this can be a good starting point if you are a beginner. However, remember that the process, whether lighter or darker, is easy as long as you take it at your own pace.

Even though you have a little more leeway when darkening, we still recommend following the 3-step rule to achieve the most natural-looking result.

Always follow our tips and recommendations for the best result, whether you want to lighten or darken.

If you want to achieve major color changes, it is important to color your hair in stages over several sessions. It is better to email us before you make any major color changes.

OFTE STILLEDE SPØRGSMÅL 

FAQ

Our hair colors are permanent, which means that the color does not fade over time, as is the case with rinse-out colors. With our hair colors, you get 100% coverage and long-lasting results.

In general, you can use NATURIGIN Color in colored hair because our hair colors are 100% opaque and permanent. However, you should be aware that the result of a hair color in general is influenced by the color the hair already has. The result is also influenced by the amount of chemicals that were in the previous color, if any.

If you are allergic to hair dye, we do not recommend that you dye your hair – even though our hair colors have minimal chemical content. The reason for this is that allergic reactions can occur on contact with even the smallest amount of the substance that the skin cannot tolerate. However, our hair colors are suitable for people with sensitive or dry skin and, of course, for those who want to reduce contact with chemicals in general. We always recommend doing a patch test before dyeing.

The amount of hair color needed depends on how long and how thick your hair is. One box of NATURIGIN Hair Color contains enough color for most people's needs, but if you have exceptionally long and thick hair, it's a good idea to use two boxes for one coloring.

Hair coloring can usually lighten hair by 2-3 tones. To get a good result, it is therefore important that you choose a color within this range. If you want to make a more drastic change, such as going from brown to light blonde, we recommend that you visit a hairdresser.

You can use half and store the rest, but there are a few things to keep in mind. Prepare only the amount you plan to use right now – don't mix the remaining color and activator together and store them before you need them, otherwise the color will oxidize and the result will be unstable. Strictly adhere to the mixing ratio on the package – use a kitchen scale to do this. Remember that hair color should always be mixed in a plastic (not metal) bowl.