Our story
In 2004, I started NATURIGIN because I wanted to create a home hair color that was more natural, something that considered both the hair and the body. My journey began during my own cancer treatment, where I started questioning the chemicals we surround ourselves with in everyday life, including in hair products. I wanted to find an alternative that gave beautiful, natural hair without compromising the body or the result.
Today, 20 years later, I am proud that NATURIGIN still holds on to this vision.
"I wanted to create a hair color that not only gives beautiful hair, but also cares for and respects both you and nature."
Development of natural products with Danish DNA
For me, it has always been important that all our products contain something from Nordic nature. It all started with the hair color, as I wanted to create a more natural way of coloring your hair. Since then, we have expanded into hair care.
In many of our products, you will find ingredients such as apple, blueberry, wheat, cotton, marigold, cloudberry and sunflower. They are not only known for their natural benefits, but also care for and protect your hair in a gentle and effective way.
By drawing on Nordic nature, I want to create a connection between our products and a clean, simple lifestyle. Each ingredient has been carefully selected for its properties, so that your hair is strengthened and improved, while the natural beauty and wellbeing is clearly felt.
A more natural future
For me, a more natural future is about taking care of those we love and the world we pass on.
When I develop our colors and care products, I think about the small moments in everyday life. Morning moments with the children, cozy moments with the family, or a moment for yourself. A moment where you can feel comfortable and beautiful.
I hope our products can bring you joy and wellbeing. At the same time, they strengthen the bonds with those you love. For me, being natural is not only about ingredients. It is about creating moments where you can take care of yourself.
