Our history
In 2004, NATURIGIN was born with the goal of creating a home hair color that would be more natural. Now 20 years later, we're proud to be one of the only Danish brands in home hair coloring.
The vision to create a natural hair color came after Mette's battle with cancer. During her cancer treatment, she began researching the chemicals often found in hair products. She was shocked by hair color in particular, and it became clear to her how much she needed a healthier and gentler solution. This started a journey to develop hair color and hair products that combine effectiveness with natural ingredients. This is where she came up with the name NATURIGIN, which is a fusion of 'natural' and 'origin', reflecting our focus on natural and gentle products.
At NATURIGIN, we are driven by the desire to offer an alternative solution where you can color your hair with a clear conscience at home. Our products are therefore carefully formulated with a focus on a more sustainable approach, while still maintaining the best results and quality.
Development of natural products
An important thing for Mette was that all the hair products and colors contained something from Nordic nature. In several of our products you'll find apple, blueberry, wheat, cotton, marigold, cloudberry and sunflower. These ingredients are not only known for their natural benefits, but also for their ability to nourish and protect hair.
By drawing on Nordic nature, we want to create a connection between our products and the clean and simple lifestyle. Each ingredient is carefully selected for its properties to enhance your hair, while allowing the natural beauty to be felt.
For us, it's not just about delivering products that give beautiful results. It's just as much about how we can help make a difference. That's why our production process is part of a bigger picture, minimizing the use of harmful chemicals, reducing waste and choosing packaging that is environmentally friendly.
We continuously work to find ways to improve. This means we are always looking for new innovative solutions to make our products even more gentle and natural. From the choice of ingredients to manufacturing and packaging, it's important for us to take responsibility for our impact on nature.
A more natural future
We look forward to continuing the journey towards more natural and gentle hair care and hair color, and we hope you will be a part of this journey with us.
If you have any questions or need help with our hair products, you are always more than welcome to contact us. We are ready to guide you to get the most out of our products and achieve the results you want.
