RICE PROTEIN: STRONG AND SHINY HAIR

RICE PROTEIN: STRONG AND SHINY HAIR

Rice water, and in particular rice protein, is currently trending on social media which we fully understand. It has some amazing properties, especially for our hair. Rice water is one of asia’s best kept secrets about beauty, with its naturally high contents of vitamins and minerals.

It is said that female rice farmers in asian countries bathe in the water in which the rice has been washed, which is the reason for their strong, beautiful and shiny hair. So, what is it actually that rice protein can do four our hair? Read along and get the answers:

WHY ARE RICE PROTEINS ADVANTAGEOUS FOR OUR HAIR?

The fact is that our hair primarily consists of protein. Keratin to be exact, which constitute the majority of our hair strands and contribute to keeping them healthy and elastic. Therefore, keratin constitutes the foundation of the structure, shape and strength of our hair and makes sure that it doesn’t become dull, flat and lifeless.

Rice is beneficial in many ways, and rice protein is especially beneficial for our hair, which is why it is used in many hair care products. Rice protein;
Enhances the hair and scalps ability to bind moisture which contributes to shiny, soft and healthy hair.

Increase the elasticity and density of the hair, and tames frizzy hair.
Boosts hair volume because of its naturally high contents of amino acids.
Has a cooling and calming effect on the skin and counteract allergies and irritation which makes it ideal to take care of the scalp.

SIGNS THAT YOUR HAIR NEEDS (RICE) PROTEIN

Are you curious to find out if your hair needs protein to become more healthy? Here are some common signs that your hair needs extra love and protein:

THE HAIR HAS LOST ITS ELASTICITY

As already mentioned, our hair consists primarily of the protein keratin which is responsible for the naturally occurring elasticity of our hair. When the protein in our hair is damaged, for example because of styling with heat or because of pollution, the elasticity of our hair can be damaged as well. You can test if your hair has lost its elasticity by carefully pulling a hair strand when the hair is wet. If the hair strand breaks as you pull, it is a sign that your hair needs protein.

THE HAIR BREAKS OR FALLS OUT EASILY

Does your hair fall out easily or do you have many split ends? If you try taking your hand through the hair, does your hair fall out easily? If that is the case, then it might be a sign that your hair is damaged and needs extra protein.

FRIZZY AND DRY HAIR

Is your hair dry and frizzy? When our hair dries out it gets an uneven and rough surface. If, at the same time, the weather is humid, well then you have the perfect recipe for dry hair. BUT, also in this case protein can make a difference as it actually is a really advantageous treatment for frizzy hair. Therefore, you can, with advantage, start using a shampoo and conditioner that contain rice protein.

You will find rice protein in our Thickness Booster Shampoo, Thickness Booster Conditioner, and Invisible Refresh Light Dry Shampoo.

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