I absolutely love this hair color, I purchased the brown 4.0, and it was alittle darker than my natural light brown, but i still loved the shade, but after a few washings, I absolutely love the shade, it was soooooo natural. And the color does not fade like other hair coloring products that i have used over the years. And I have used many being an old licensed hair stylist. Love this product, so i purchased again. Will continue to as well. Would recommend this hair color.

So natural looking. Blends really well with my hair color. Very subtle yet I can tell the difference. Easy to use. Perfect dye. Better than a salon.

I couldn’t even get several salons to get my color like this one. I’ve waited over 20 years to get this color the way I’ve always wanted!

I've been coloring my hair for years and I totally hate all the chemicals and animal testing. So when I tried this product I was excited but skeptical that it wouldn't give me as good grey coverage as some of the leading hair color brands out there! I was pleasantly surprised, the Chocolate Brown is a beautiful color and it covers grey perfectly! I will never go back to animal tested products for my hair coloring again! Thank you NATURIGIN for making a great product without cruelty.

I've dyed my hair since I was in my 20s. For many years I was a brunette, but now in my late sixties I decided to go nearly white. I've tried numerous hair dyes to get my hair to a platinum blonde and this is the best. I get so many compliments on my hair color! My hair is not dry, but full of body as well. It's the only one I'll use now.