Our Ingredients

Aloe Vera - Aloe Barbadensis extract is extracted from the leaves of the aloe plant. Aloe vera has cooling and protective properties on the skin and scalp and is anti-inflammatory. It is a natural moisturizer, as it unclogs the pores and softens the skin. Aloe vera also contains various vitamins and proteins that nurture hair and skin.

Ingredients Found In Mindful Skin | Bilberry Body Lotion, Mindful Skin | Bilberry Body Wash, Mindful Skin Pure Intimate Wash, Perfume Free Shampoo, Colour Lock Conditioner, Colour Lock Shampoo, Thickness Booster Shampoo, Breakage Stop Thermal Protector, Wake Up Curls Shampoo, Wake Up Curls Conditioner, Black 2.0, Ebony 2.3, Dark Coffee Brown 3.0, Brown 4.0, Copper Brown 4.6, Light Chocolate Brown 5.0, Dark Blonde 5.3, Dark Golden Copper Blonde 6.0, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Medium Blonde Red 7.4, Medium Blonde Deep Red 7.55, Light Ash Blonde 8.1, Very Light Natural Blonde 9.0, Platinum Blonde 10.0, Lightest Ash Blonde 10.2, Beige Golden Blonde 10.3, Extreme Blonde 11.0, Extreme Ash Blonde 11.2.

Apple - Pyrus Malus fruit extract is an ingredient extracted from apples. A fruit rich in vitamin C and minerals, apples help to prevent skin and hair damage and to maintain its healthy condition. Moreover, it provides a pleasing and very subtle scent.

Ingredients Found In Thickness Booster Hair Thickening Spray, Invisible On The Go Light Dry Shampoo, Wake Up Curls Shampoo.

Apricot Oil - Prunus Armeniaca kernel oil is extracted from the kernels of the apricot. It consists primarily of glycerides from fatty acids, and is suitable for hair and body care products, as it is a mild and moisturizing oil which is easily absorbed in hair and skin.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Extreme Blonde 11.0, Medium Blonde Red 7.4, Medium Blonde Deep Red 7.55, Natural Medium Blonde 7.0, Beige Golden Blonde 10.3, Medium Copper Blonde 6.34.

Argan Oil - Argania Spinosa kernel oil is extracted from the fruit growing on argan trees, commonly found in semi-desert areas of the Mediterranean. Packed with antioxidants, essential fatty acids and vitamin E, argan oil helps to revitalize skin and hair, increase hair elasticity and restore shine to dull hair.

Ingredients Found In Hydrating Multi-Use Argan Oil Serum.

Avocado Oil - Persea Gratissima oil is obtained from the avocado fruit. Avocado Oil penetrates into the lower skin layers and hair strands, where its high content of A, D and E vitamins, lecithin, phytosterols and fatty acids promote hair and skin healing, regeneration and protection.

Ingredients Found In Thickness Booster Conditioner.

Beetroot - Beta Vulgaris root extract comes from the highly antioxidant beetroot. A root with a plethora of nourishing benefits. Rich in flavonoids and vitamin C, beetroot helps to strengthen and maintain the structure of the hair. Additionally, it’s high concentration of antioxidants help to prevent damaged hair.

Ingredients Found In Breakage Stop Thermal Protector, Wake Up Curls Conditioner, Wake Up Curls Shampoo.

Bilberry - Vaccinium Myrtillus extract is obtained from berries that grow on bushes in the scandinavian countries, and are packed with powerful antioxidants. Bilberries contain anthocyanin compounds which are known to prevent damages on skin and hair. Furthermore, the oil from the seeds contains essential fatty acids that replenish the skin and restore the hair barrier protection.

Ingredients Found In Thickness Booster Shampoo, Perfume Free Shampoo, Colour Lock Shampoo, Colour Lock Conditioner, Thickness Booster Conditioner, Breakage Stop Thermal Protector, Leave-in Conditioner Moisturising Whipped Cream, Mindful Skin | Bilberry Body Wash, Mindful Skin | Bilberry Body Lotion, Mindful Skin Pure Intimate Wash, Wake Up Curl Spray Define and Reshape, Wake Up Curl Cream Define and Anti-frizz, Wake Up Curls Conditioner.

Broccoli Oil - Brassica oleracea oil is a non-greasy oil extracted from the broccoli cabbage. Extremely rich in erucic acid (Omega 9), this oil enhances your hair's natural glow, helps to moisturise your hair, and tames flyaways and frizz. Broccoli oil also promotes hair growth, strengthens hair and combats hair loss.

Ingredients Found In Hydrating Multi-Use Argan Oil Serum.

Calendula - officinalis extract is the oil extracted from the marigold flower. This extract has anti-inflammatory and soothing properties, and helps protect hair and scalp against damage. Calendula oil is often used to hydrate dry scalps and as a natural source to grow the hair follicles which gives thicker hair.

Ingredients Found In Thickness Booster Hair Thickening Spray, Invisible On The Go Light Dry Shampoo.

Chamomile - Chamomilla Recutita (Matricaria) is extracted from the chamomile flower. Chamomile has natural and well-known calming properties and helps to soothe irritated scalps, while leaving an incredible subtle scent in your hair.

Ingredients Found In Hydrating Multi-Use Argan Oil Serum, Root TouchUp Dark Brown, Root TouchUp Light Brown.

Cloudberry - Rubus chamaemorus fruit extract is the oil extracted from the cloudberry. This golden-red berry grows, primarily, in the scandinavian countries. It is a rich source of antioxidants, minerals and fatty acids which help to replenish and repair damaged skin and hair. Also, the antioxidant compounds in cloudberries have strong calming properties and soothe skin and scalp.

Ingredients Found In Thickness Booster Hair Thickening Spray, Leave-in Conditioner Moisturising Whipped Cream, Invisible On The Go Light Dry Shampoo.

Cranberry - Vaccinium Macrocarpon extract comes from cranberries that grow in the northern european landscapes. Loaded with antioxidants, antibacterial and anti-inflammatory properties, this berry is a powerhouse of nutrients which help reduce itchy-feeling scalps and improve your hair's natural shine.

Ingredients Found In Leave-in Conditioner Moisturising Whipped Cream, Dry Shampoo Mousse Restyle and Refresh, Wake Up Curl Cream Define and Anti-frizz, Wake Up Curl Spray Define and Reshape.

Cucumber - Cucumis Sativus Fruit Extract is extracted from the cucumber peel. Cucumber is rich in vitamin A and C and counteracts hair loss while stimulating hair growth. The extract moisturizes, nourishes and improves the general health and strength of the scalp and hair.

Ingredients Found In Wake Up Curls Shampoo.

Dead Sea Salt - has high contents of essential minerals, beneficial for both hair and skin. Washing with dead sea salt cleanses the hair and improves hair hydration. It may also help prevent hair loss and increase blood flow to stimulate hair growth.

Ingredients Found In Colour Lock Shampoo, Thickness Booster Shampoo.

Grape Seed Oil - also known as Vitis Vinifera seed oil. It consists, primarily, of glycerides and fatty acids obtained by pressing grape seeds. Grape seed oil is used as a growth and strengthening treatment for the hair. Also, it protects against damage and provides nourishment to all types of hair and skin.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Platinum Blonde 10.0, Very Light Natural Blonde 9.0.

Grapefruit Oil - Citrus Grandis oil is obtained from the peel of the grapefruit. It provides a fresh and rejuvenated feeling on the scalp and hair.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Very Light Natural Blonde 9.0, Platinum Blonde 10.0.

Jojoba Oil - Simmondsia Chinensis Seed Oil is extracted from the seeds of jojoba. It smoothes and conditions the hair and seals it with a protective barrier to keep it from losing moisture. It also functions as a source of heat protection. On the skin, it provides an excellent, non-greasy feeling that hydrates and conditions.

Ingredients Found In Root TouchUp Light Brown, Root TouchUp Dark Brown, Black 2.0, Ebony 2.3, Dark Coffee Brown 3.0, Brown 4.0, Copper Brown 4.6, Light Chocolate Brown 5.0, Dark Blonde 5.3, Dark Golden Copper Blonde 6.0, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Medium Blonde Red 7.4, Medium Blonde Deep Red 7.55, Light Ash Blonde 8.1, Very Light Natural Blonde 9.0, Platinum Blonde 10.0, Lightest Ash Blonde 10.2, Beige Golden Blonde 10.3, Extreme Blonde 11.0, Extreme Ash Blonde 11.2.

Lemon Oil - Citrus Medica Limonum oil is obtained from the fresh peel of the fruit. It’s a light oil, why it’s easily absorbed into the hair and skin. Lemon oil stimulates hair growth and slows hair loss. Also, it helps to cleanse the scalp and balances oil on both hair and skin.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Platinum Blonde 10.0, Very Light Natural Blonde 9.0.

Nordic Cotton Grass - Eriophorum Spissum extract is taken from the nordic cottongrass stem and flower, harvested in the Arctic Tundra. Nordic cottongrass has unique moisturizing and caring properties to protect and hydrate all types of hair and skin. Also, the extract from this plant helps to soothe itchy feelings on even the most sensitive skin and scalps.

Ingredients Found In Perfume Free Shampoo, Colour Lock Shampoo, Colour Lock Conditioner, Thickness Booster Conditioner, Thickness Booster Shampoo, Breakage Stop Thermal Protector, Leave-in Conditioner Moisturising Whipped Cream, Thickness Booster Hair Thickening Spray, Invisible On The Go Light Dry Shampoo, Dry Shampoo Mousse Restyle and Refresh, Wake Up Curl Cream Define and Anti-frizz, Wake Up Curl Spray Define and Reshape, Dry Shampoo Mousse Restyle and Refresh.

Nordic Pine - Pinus Sylvestris Leaf extract – called Nordic Pine Leaf – is an extract from the needles of the pine tree. It has efficient antibacterial and protective properties and helps treat skin problems such as itching and eczema. Nordic Pine Leaf has a balancing and smoothening effect on the scalp and hair. Furthermore, it has a sweet, natural aroma which leaves a mild scent.

Ingredients Found In Wake Up Curl Spray Define and Reshape, Wake Up Curl Cream Define and Anti-frizz, Dry Shampoo Mousse Restyle and Refresh.

Oat - Avena Sativa kernel extract is extracted from the kernels of oats. Thanks to its content of fatty acids and protein, oats have emollient properties which soften the skin and maintain its moisture. Because of its high content of antioxidants, oats can help reverse damage on skin and hair.

Ingredients Found In Mindful Skin Pure Intimate Wash, Mindful Skin | Bilberry Body Lotion, Mindful Skin | Bilberry Body Wash, Wake Up Curls Conditioner.

Olive Oil - Olea Europea fruit oil is extracted from the olive tree’s precious fruit. Rich in oleic and linoleic acids (Omega 9 and 6), palmitic acid and vitamin E, olive oil is famous for its multiple health benefits. It increases moisture retention and smoothen hair and skin. Furthermore, olive oil is a powerful antioxidant that helps to maintain healthy and youthful looking hair and skin.

Ingredients Found In Mindful Skin | Bilberry Body Lotion, Colour Lock Conditioner.

Orange Peel Oil - Citrus Aurantium Dulcis Peel Oil is extracted from the peel of the orange. It adds bounce and shine to the hair and acts as a natural conditioner while nurturing the hair. It has amazing softening effects that leaves your hair healthy with a wonderful fresh scent.

Ingredients Found In Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Beige Golden Blonde 10.3, Platinum Blonde 10.0, Very Light Natural Blonde 9.0, Natural Medium Blonde 7.0.

Peach Flower Extract - Prunus Persica (Peach) Flower Extract is obtained from the flowers of the Peach Tree. It powerfully fights pollution and helps protect the scalp from suffocation and oxidative stress induced by atmospheric pollution. This anti-pollutive extract allows the scalp and hair to stay radiant and healthy.

Ingredients Found In Dry Shampoo Mousse Restyle and Refresh.

Peach Oil - Prunus Persica kernel oil is extracted from the kernels of the peach. It consists primarily of glycerides from fatty acids. Peach oil is used to improve scalp and hair condition and to nourish your skin.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Platinum Blonde 10.0, Very Light Natural Blonde 9.0.

Rice - Hydrolysed Rice Protein is a water soluble vegetable protein obtained from the rice bran. Being rich in aminoacids, rice protein significantly boosts hair volume. It stimulates the ability of the hair to bind moisture and consequently increases its flexibility and strength. Also, it promotes moisture retention and leaves the hair feeling smooth and soft.

Ingredients Found In Thickness Booster Conditioner, Thickness Booster Shampoo, Invisible On The Go Light Dry Shampoo.

Sea Kale - Crambe Maritima leaf extract is extracted from the leaves of Sea Kale, which grows on the shores of the north Atlantic. Sea Kale strengthens the hair and prevents breakage thanks to it’s high content of vitamins and minerals. It's a sulphur-rich ingredient which means that sea kale helps relink and reinforce your hair’s vital internal bonds. It also protects the hair against UV ray damage and assists in maintaining your hair colour.

Ingredients Found In Colour Lock Conditioner, Colour Lock Shampoo.

Shea Butter - Shea Butter is also known as Butyrospermum Parkii butter extract. It has a high content of A, E and F vitamins, why shea butter has emollient effects on your hair. Also, it aids in protecting your skin and scalp against dryness, and helps to restore skin elasticity.

Ingredients Found In Mindful Skin | Bilberry Body Lotion, Thickness Booster Hair Thickening Spray, Black 2.0, Ebony 2.3, Dark Coffee Brown 3.0, Brown 4.0, Copper Brown 4.6, Light Chocolate Brown 5.0, Dark Blonde 5.3, Dark Golden Copper Blonde 6.0, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Medium Blonde Red 7.4, Medium Blonde Deep Red 7.55, Light Ash Blonde 8.1, Very Light Natural Blonde 9.0, Platinum Blonde 10.0, Lightest Ash Blonde 10.2, Beige Golden Blonde 10.3, Extreme Blonde 11.0, Extreme Ash Blonde 11.2.

Soybean - Hydrolysed Soy Protein is a substance obtained from the soybean. It is a good source of proteins, B and E vitamins, and minerals which is suitable for all scalp and hair types, and leaves the hair soft and shiny.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Very Light Natural Blonde 9.0, Platinum Blonde 10.0.

Sunflower Seed Oil - Helianthus Annuus seed oil is extracted from the seeds of the sunflower. It’s a light oil, why it’s easily absorbed into the skin and hair where it provides protective moisture barriers. Furthermore, it leaves the hair easy to comb, soft and shiny and increases its volume and lightness.

Ingredients Found In Mindful Skin | Bilberry Body Lotion, Thickness Booster Conditioner, Hydrating Multi-Use Argan Oil Serum, Wake Up Curls Conditioner.

Vitamin E - a strong antioxidant that restores the balance of the scalp, stimulates hair growth and strengthens the health of the hair. Vitamin E protects the hair and scalp from UV-rays and oxidative stress by reducing the number of free radicals, keeping the hair and scalp fresh. Furthermore, it prevents the scalp from becoming dry and irritated.

Ingredients Found In Finishing Hairspray Medium Touchable Hold.

Wheat - Triticum Vulgare bran extract is extracted from the bran of the wheat. It creates a moisture barrier in your hair in order to protect it from heat damage, for instance due to styling with blow dryers, irons, curling wand and other hot styling tools.

Ingredients Found In Beige Golden Blonde 10.3, Black 2.0, Brown 4.0, Copper Brown 4.6, Dark Blonde 5.3, Dark Coffee Brown 3.0, Dark Golden Copper Blonde 6.0, Ebony 2.3, Extreme Ash Blonde 11.2, Extreme Blonde 11.0, Light Ash Blonde 8.1, Light Chocolate Brown 5.0, Lightest Ash Blonde 10.2, Medium Blonde Deep Red 7.55, Medium Blonde Red 7.4, Medium Copper Blonde 6.34, Natural Medium Blonde 7.0, Platinum Blonde 10.0, Very Light Natural Blonde 9.0.